Maranatha was a great product in a growing category with no real brand identity and very little awareness. CBX worked with the team to create a unique identity and compelling packaging design for this premium, healthy, everyday brand.
The brand exudes healthy, clean, optimistic energy. Leveraging the sun as an iconic holdover from the previous iteration, we created a new, simple, transparent packaging line showcasing Marantha’s quality product line. The visibility of the color and texture of the product are supported through a variety of label colors to make shopping easy for customers.
Source: SPINSScan data 12/31/17
2018 Bronze Award for Best Use of Packaging