GDUSA - 2021
Pentawards - 2020
London International Award - 2016
Finalist | Tone of Voice
Despite being an organic pioneer, Avalon Organics needed a fresh perspective for a new era.
Purpose & Meaning
Voice & Messaging
Avalon wanted to reboot their positioning around “consciousness in cosmetics” to be more relevant to new consumers. A newly defined brand purpose rooted in beauty, an updated brand voice, sensory principles and refreshed packaging enabled Avalon Organics to modernize the category
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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