Pentawards - 2018
IDEA Awards - 2018
North American Transform Awards - 2018
Valvoline is a leader in engine maintenance with more than 150 years under the hood. But the brand was lagging in the stagnant DIY motor oil category.
Team Valvoline partnered with CBX to inspire innovation within DIY motor oil, adding material value to the user experience, simplifying the shopping experience and elevating the brand.
User research identified pouring as a primary pain point in the oil changing process. The experience is messy and often wasteful when as much oil ends up on the garage floor as in your engine.
Through an iterative, user-centric design innovation process, the CBX team identified an opportunity to improve the balance of the bottle and the performance of the pour spout. The new packaging design provides a significantly more satisfying oil changing experience with far less mess and waste.
Additionally, we simplified the portfolio architecture and on-pack communication to make it easier for shoppers to find the product they’re looking for.
Related content: The Golden Age Of Packaging.
• Named 2018 Product of the Year in the Car Care Category
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.