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GDUSA - 2016

American Graphic Design Awards

Pentawards - 2016



Man Cave Meats

Fresh Meat

The Call

Man Cave began as a small craft brand with a big ambition: to bring its bold flavors of meat beyond its hometown of Minneapolis to over 500 groceries nationwide. It needed to create a brand as big and bold as its appetite for growth.

What we did

Design Strategy
Identity Design
Packaging Design

The Call

The Work

Design clichés of craftsmanship and quality were not going to cut it. The brand needed to identify a unique and authentic identity in order to earn its way on shelf and break through.

Through our highly collaborative approach we developed a brand identity that was as bold and irreverent as the founders and their product. The design language cues a modern artisanal sensibility and completely stands apart from the competition at shelf.

The Work

The Impact

• The Man Cave design was the recipient of a Pent Award for packaging excellence.

• Established a completely new design language for the category.