GDUSA - 2019
American Package Design Award
Pentawards - 2019
Dieline Awards - 2019
With bold flavors like Bourbon Barbeque and Apple Pie a la Mode, gourmet popcorn brand Maddy & Maize has an innovative product that could stand out from the competition. However, their packaging lacked the excitement and creativity to match. CBX was tasked with creating a packaging design system that was as breakthrough as the product inside.
We wanted the new packaging design to be as playful and modern as the brand itself. At the same time, it was important that the packaging highlight the quality ingredients without falling into other natural food products clichés (i.e. exclusive, overpriced, overly trendy, etc.). Through our design strategy process we made use of a frosty, translucent pouch to provide a window to the popcorn inside, and leveraged colorful, illustrated graphics to speak to the different flavors. A matte finish signifies the premium quality of the product and creates contrast on shelf against a sea of glossy popcorn packages.
Maddy & Maize was featured in the swag bags at the 2018 Oscars and Golden Globes!
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
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Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
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Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.