Transform Award - 2017
Gold - Best visual identity
Transform Award - 2017
Honorable Mention - Best Brand Development
GDUSA - 2017
How do you re-stage an iconic cereal brand for a new generation?
Since its inception in 1937, Chex has been a staple in households across America. Despite its clean, simple ingredients, the brand was beginning to be seen as out of step with consumer expectations around health and wellness.
With all of the confusion around brands shouting health claims, Chex had an opportunity to use design to bring forward the simplicity of the brand and its products.
We created a visual system to pay homage to Chex’s iconic square shape. We also simplified the packaging design while introducing new, more meaningful design elements that spoke to the simple wellness of the product. A vibrant color system was introduced, which was seamlessly transferred onto the existing product while also supporting new product innovation.
The design strategy leverages the strongest assets of the master brand to link the Simple Wellness story across the full brand portfolio.
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35 East 21st Street
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.