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Vyze

Bank
On It

The Call

NewCommLink was poised to lead the retail financing revolution, but their name held them back—sounding more like a back-end banker than a groundbreaking start-up.

What we did

Purpose & Meaning
Naming
Voice & Messaging
Design Strategy
Identity Design

The Call

The Work

VYZE, coined from advise and vision, communicates deep expertise encapsulated in a forward-thinking platform. A single syllable signals the split-second difference between yes or no, accept or decline, sale or no sale.

The Impact

This transformation represents the next major step in delivering the company's vision for the future: helping propel revenue growth for their clients by expanding and simplifying the financing experience.

CMO, Vyze
  • Acquired by MasterCard 3 years after the rebrand