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Here comes the sun

The Call

Maranatha was a great product in a growing category with no real brand identity and very little awareness. CBX worked with the team to create a unique identity and compelling packaging design for this premium, healthy, everyday approachable brand.

What we did

Design Strategy
Identity Design
Packaging Design

The Work

The brand name and its products exude healthy, clean, optimistic energy. We designed the packaging to be simple and transparent in order to feature the color and texture of the quality product inside. We leveraged the sun from the old packaging to become a more iconic, ownable brand equity that also serves to aid in shopping through color variations.

The Impact

  • +4% Lift in Household Penetration
  • + 18% Lift in Purchase intent
  • +1.4% Dollar Share Growth in Natural Channels

Source: SPINSScan data 12/31/17

Transform Awards

2018 Bronze Award for Best Use of Packaging