CBX

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Maranatha

Here comes the sun

The Call

Maranatha was a great product in a growing category with no real brand identity and very little awareness. CBX worked with the team to create a unique identity and compelling packaging design for this premium, healthy, everyday brand.

What we did

Design Strategy
Identity Design
Packaging Design

The Call

The Work

The brand exudes healthy, clean, optimistic energy. Leveraging the sun as an iconic holdover from the previous iteration, we created a new, simple, transparent packaging line showcasing Marantha’s quality product line. The visibility of the color and texture of the product are supported through a variety of label colors to make shopping easy for customers.

The Work

The Impact

  • +4% Lift in Household Penetration
  • + 18% Lift in Purchase intent
  • +1.4% Dollar Share Growth in Natural Channels

Source: SPINSScan data 12/31/17

Transform Awards

2018 Bronze Award for Best Use of Packaging

The Impact