For a company beloved by so many, Hostess Brands had been through its share of hardships. The new leadership team was eager to turn the page and celebrate their new vision for the storied brands while reassuring internal and external audiences that 10 straight quarters of growth were not a fluke.
CBX was tasked with distinguishing the Hostess company name from its namesake products and creating a runway for future growth in the snacking category. Additionally, we needed to capture the spirit of a brand that brings joy to the lives of so many while conveying its corporate character—nimble yet stable, warm yet confident, and strong for today and tomorrow.
Corporate Visual Identity
Photography Asset Library
Collateral & Templates
CBX started by connecting with company leadership, audited and decoded the semiotics of our corporate peers to understand the competitive landscape, and took a hard look at the Hostess corporate strategy and existing brand assets. We then translated and “recoded” our strategic vocabulary for Hostess Brands through visual imagery, symbology, and design choices.
We reimagined the Hostess Brands mark to explore the duality capturing not only joy and pride but also stability and nimbleness, using its signature iconic heart shape to communicate the corporate brand essence.
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.