Maranatha was a great product in a growing category with no real brand identity and very little awareness. CBX worked with the team to create a unique identity for this premium, healthy, everyday approachable brand.
The brand name and its products exude healthy, clean, optimistic energy. We designed the packaging to be simple and transparent in order to feature the color and texture of the quality product inside. We leveraged the sun from the old packaging to become a more iconic, ownable brand element that also serves to aid in shopping through color variations.
Source: SPINSScan data 12/31/17