Kroger saw an opportunity to launch a new men’s grooming brand that would compete directly with leading national brands on every level; from quality to value. (Dollar Shave Club, Harry’s, Gillette – we’re talking about you). Now they just needed a great brand to go with it.
PURPOSE & MEANING
DIGITAL STOREFRONT DESIGN
SOCIAL MEDIA STRATEGY
It turns out a large segment of guys are really tired of the masculine hyperbole in men’s grooming and don’t want to pay for the bells and whistles of over-engineered razors. They just want a clean, smooth shave at a reasonable price.
CBX partnered with Kroger to create Bromley’s For Men, the only brand that delivers the quality guys care about while cutting out all the crap they don’t. It’s a brand not afraid to ask the tough questions like: Do you have a face? Do you have hair on said face? Do you appreciate not having to spend stupid amounts of money grooming said hair on said face? Because Bromley’s for Men was created for all men of all types with, well, a face.
And the fun didn’t stop there. We brought our brand voice to life through witty, down-to-earth digital content that celebrated and educated our “every man” target. Through our social media, we can connect and engage with all men…assuming they have – you guessed it – a face.
• Attracted almost 1,000 Facebook followers in the first month of launch.
• Exceeded Kroger’s sales estimates by 3X in the first month.
• Helped countless men be a little smoother.