Abrir menu
Terra

Distinctive
by Nature

The Call

Terra was losing its leadership position in the premium chip category. Its once unique packaging design was becoming ubiquitous. In an increasingly health and wellness conscious environment, Terra needed a refresh to stand out from its competitors and reassert its leadership.

What we did

PURPOSE & MEANING
DESIGN STRATEGY
BRAND ARCHITECTURE
IDENTITY DESIGN
PACKAGING DESIGN

The Work

Terra is a highly beloved brand by its consumers- they have a deep relationship with the chips’ vibrant colors and unforgettable taste. We identified Terra’s brand equity rested with its unique origins in nature; its sophisticated consumers valued its distinctive varieties and taste palettes, seeing it as ‘elevated’ choice and an escape from the everyday snack. We translated the insight into strong visuals that spoke to the brand’s unique taste experience.

The Impact

TURNS INCREASED 5% IN THE LAST 6
MONTHS ON A BUSINESS THAT HAD BEEN
RELATIVELY FLAT FOR OVER A YEAR.

Senior Management at Hain Celestial

DESIGN SCORED HIGH WITH
CONSUMERS QUANTITATIVELY
ON OVERALL APPEAL,
MODERNITY, HEALTH, AND
NAVIGATION AT SHELF.

PRS