Dieline Award - 2021
Transform Awards - 2020
Best Brand Evolution - Silver; Best Use of Packaging - Silver
GDUSA - 2020
How do you help an iconic American brand update its identity and storytelling while solidifying its place of prominence on shelf?
Brand Identity Design
Land O’Lakes consumers liked the brand but research showed they had limited visibility into its heritage as a farmer-owned cooperative. In today’s environment, it matters.
We connected “farmer-owned” directly to the brand mark on pack, updating the design and using photography of actual Land O’Lakes farms to tell a more expansive story about simple goodness. We also simplified the brand mark to create a bull’s eye effect, giving it more impact at shelf. And more consistent flavor naming and color-coding helped simplify the product architecture, making the flavored spreads easier for consumers to discover and shop.
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If the California Consumer Privacy Act (CCPA) applies to your information, we provide these disclosures and tools so you can exercise your rights to receive information about our data practices, as well as to request access to and to review, update, and delete of your information, as well as export and download a copy of it. CBX processes your information for the purposes described in this policy, including:
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.