Transform Award - 2019
Silver | Best Brand Experience
How do you bring to life the ebullient and colorful personality of America’s favorite quarter-sized cupcakes within a 12 ft by 12 ft space?
Design Strategy
Experience Design
Retail Design
Baked by Melissa is a beloved, decade-old bakery selling flavors like “Tie Dye” and is led by a jubilant founder who started her company in a tiny New York apartment baking for family and friends. For Baked by Melissa’s newest store opening in Manhattan’s Upper East Side, CBX decided to infuse the store with the brand’s fun and joyful nature, celebrating its founder and unique history through personal imagery, bright signage and a welcoming setting beckoning to be Instagram’d.
The CBX Worldwide, LLC (“CBX”) Privacy Policy (“Policy”) informs you about privacy practices of CBX, including those related to our website https://cbx.com (“Site”). CBX respects your privacy and this Policy provides you with information about how we use your personal information and the privacy choices you have regarding your personal information.
CBX may collect and store, or have third parties collect and store, personal information that you choose to provide to us through the Site like the following: contact information like your name, email address, phone and mobile numbers; information automatically collected from the devices you use to connect to the Site; demographics like birthdate and zip code; comments, creative assets, portfolio information, resumes and other content you upload or submit to the Site when you apply for a job (collectively, “Personal Information”).
We may use your Personal Information as follows:
We may also combine your Personal Information in an aggregated manner which is no longer personally identifiable to use for CBX’s own legitimate business purposes.
Consistent with applicable law, you may ask CBX:
CBX will respond to any such request submitted at privacy@cbx.com and may ask you to verify your identity.
CBX is committed to making your online experience with the Site informative and relevant. To achieve this, CBX collects certain information by automated means when you visit the Site, such as your IP address, the type of internet browser you are using, operating system, referring URLs, information on actions taken on the Site, how many users visited the Site and dates and times of Site visits. This information is collected to operate and improve the Site, learn about users, better the Site, enforce our Terms of Use, and comply with applicable law. This information is collected by various means, as explained below.
CBX and our Third Party Providers (as defined below) may also collect certain information about the use of the Site by automated means, such as cookies, web beacons and other technologies, which allow the collection of information about the Site users’ online activities over time. We currently do not respond to web browser-based do-not-track (“DNT”) mechanisms.
The information that may be collected by automated means includes URLs that refer users to the Site, search terms used to reach the Site, details about the devices that are used to access the Site (such as IP address, browser type, and operating system information), and users’ interaction with the Site (like date, time, frequency and length of visits, and pages accessed).
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CBX may also use third-party solutions to conduct web analytics (“Third Party Providers”), such as Google Analytics, which collects information from cookies, such as your IP address and viewing information. Google Analytics is a web analytics service provided by Google, Inc., which uses cookies to help analyze how users use the Site, which is stored by Google in the United States. Third Party Providers are not operated or controlled by CBX and this Privacy Policy does not apply to the Third Party Providers. CBX does not take responsibility for the content, privacy policies, or practices of Third Party Providers. You should review and understand the privacy practices of any Third Party Provider before providing any information to or through them. Your interactions with these features are governed by the privacy policy of the Third Party Provider that provides the feature. You can review Google Analytics’ privacy policy at
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CBX does not sell or otherwise disclose Personal Information collected about you, except as described herein or as otherwise disclosed to you at the time the data is collected.
Your information may be shared internally at CBX and with service providers retained to perform services for CBX, including, without limitation, hosting or operating the Site, carrying out your requests, responding to your inquiries, reviewing your employment applications, providing newsletters, bug tracking, and storing video content and analyzing data. CBX requires these service providers by contract to appropriately safeguard the privacy and security of Personal Information they process.
Your Personal Information may be disclosed as compelled or required by law, to law enforcement authorities or other government officials, to protect or defend CBX’s legal rights; or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for the Terms of Use for using the Site or other applicable policies. CBX also reserves the right to transfer your Personal Information in the event of a Sale or transfer of all or a part of its business.
CBX may transfer the information collected on the Site to other countries other than the one in which the information was originally collected, and you hereby consent to such transfer. Those countries may not have the same data protection laws as the country in which you initially provided the information. When your information is transferred to other countries, CBX will protect that information as described in this Privacy Notice and as required by applicable law.
The security of information is important to us, and we are committed to using reasonable measures to protect the Personal Information collected. However, it is not possible to completely eliminate the risks or completely guarantee the security of Personal Information. As unauthorized access to Personal Information can occur because of computer failures and other factors and could compromise your Personal Information, we are not liable for any wrongful, illegal or malicious actions which compromise the security of your Personal Information.
The Site may provide links to other websites for your convenience and information. These websites may operate independently and have their own privacy notices or policies, which you are strongly encouraged to review to better understand their procedures for collecting, using and disclosing Personal Information. CBX is not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.
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If the California Consumer Privacy Act (CCPA) applies to your information, we provide these disclosures and tools so you can exercise your rights to receive information about our data practices, as well as to request access to and to review, update, and delete of your information, as well as export and download a copy of it. CBX processes your information for the purposes described in this policy, including:
Protecting against security threats, abuse, and illegal activity. CBX uses and may disclose information to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, CBX may receive or disclose information about IP addresses that malicious actors have compromised.
Auditing and measurement. CBX uses information for analytics and measurement to understand how our services are used.
Maintaining our services. CBX uses information to ensure our services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.
Research and development. CBX uses information to improve our services and to develop new products, features and technologies that benefit our users and the public.
Use of service providers. CBX shares information with service providers to perform services on our behalf, in compliance with our Privacy Policy and other appropriate confidentiality and security measures.
If you have additional questions or requests related to your rights under the CCPA, you can contact CBX.
By using the Site, you consent to the processing of your Personal Information as described in this Privacy Policy.
If you have any questions about this Privacy Policy or our privacy practices, please feel free to email us at privacy@cbx.com or write to us at:
CBX Worldwide, LLC
22 W 27th Street, 7th Floor
New York, NY 10001
CBX reserves the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site. The bottom of the Privacy Notice will indicate when it was most recently updated and your use of the Site will indicate your agreement to any such changes. We encourage you to check back often to review the latest version.
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