CBX

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Baked By Melissa

Designed
To Delight

The Call

How do you bring to life the ebullient and colorful personality of America’s favorite quarter-sized cupcakes within a 12 ft by 12 ft space?

What we did

Design Strategy
Experience Design
Retail Design

The Call

The Work

Baked by Melissa is a beloved, decade-old bakery selling flavors like “Tie Dye” and is led by a jubilant founder who started her company in a tiny New York apartment baking for family and friends. For Baked by Melissa’s newest store opening in Manhattan’s Upper East Side, CBX decided to infuse the store with the brand’s fun and joyful nature, celebrating its founder and unique history through personal imagery, bright signage and a welcoming setting beckoning to be Instagram’d.

The Work The Work