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Deep Rooted

The Call

Despite being an organic pioneer, Avalon Organics needed a fresh perspective for a new era.

What we did

Consumer Insights
Purpose & Meaning
Design Strategy
Brand Architecture
Identity Design
Packaging Design
Voice & Messaging

The Work

They wanted to reboot their positioning around “consciousness in cosmetics” to be more relevant to new consumers. Packaging was the marketing tool to lead the charge. A singular brand meaning, deep-rooted beauty; brand book; brand voice; sensory principles and of course brand packaging, allowed Avalon Organics to modernize the category.