The Call
After Gillette acquired The Art of Shaving, it needed to deliver The Best A Man Get through a more elevated experience, inspired by its New York City roots.
What we did
Design Strategy
Identity Design
Packaging Design
The Work
The Art of Shaving consumer values the attention given to fine details and craftsmanship. CBX helped to codify the consumer target, brand and experience through a carefully curated brand guide.
An AoS monogram was created to give the brand more detailing.
We designed vintage razor replacement cartridges to create a more refined, giftable male grooming experience.
CBX designed the packaging for the Morris Park Collection – a specialty line of razors named after one of the first auto-racing arenas in the United States. The classic colors and details of the packaging and the razor evoke the timeless style of vintage race cars.
The Lexington Collection packaging was designed to be an ultra-premium experience, inspired by the The Art of Shaving’s first location on Lexingtion Avenue in NYC.
