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Vertex Awards

2021 - Gold; 2019 - Bronze

GDUSA - 2021, 2019

Package Design



A Brand That Soars
Higher and Higher

A Forge by CBX Initiative

The Call

Since its origins in the early 1800s, the Wawa brand has become an icon in convenience retailing, with more than 900 stores across the mid-Atlantic states and Florida and an almost cult-like following. CBX is proud to say we’ve been working alongside Wawa for over a decade as its business and brand have grown.

What we did

Stores Design
Package Design
Design Strategy
Verbal Strategy
Project Management
Packaging Production

The Call

The Work

As the retail market evolves, so does the Wawa brand. Wawa is delivering on the ever-changing needs of today’s consuming, quickly ditching gas for kale salads, take-home dinners, and Tesla charging stations.

Over our past 14 years together, we’ve touched many different facets of the Wawa brand. We’ve elevated its coffee destination, created exciting holiday LTOs, and promoted its famous annual Hoagiefests. We’ve designed everything from gift cards for all seasons to packaging for their infamous iced tea. The variety of work we’ve done shows just how much the Wawa brand has to offer its consumers, now and in the future.

The Work The Work

The Impact

  • $9.68 billion in total revenues
  • 34th on Forbes’ list of largest privately held companies
  • 83 million hoagies sold every year
  • 195 million cups of coffee sold every year
  • One of the most loyal consumer followings of any convenience chain in America
The Impact The Impact