Who gets excited anymore when they open their mailbox? Do you welcome the mail from your cable company as a delightful surprise? Do you giggle and wiggle at the sight of a letter from the bank? How special does the finger-staining, “current occupant” addressed catalog from Cardboard & Plywood make you feel? And let’s be honest: when was the last time you received—let alone sent—a note just to say “Hi”?
Pixinote, a newly launched printing and mailing service, is changing the rules of correspondence. With your mobile device, you can go to www.pixinote.com (mobile apps are in the works), select a picture from your photo album and jot a note to a friend. Pixinote will then transform all of this into a physical, thoughtful, personalized little note in a cute, crafty looking envelope. It’s as simple and lovely as it gets.
At a time of fast and furious virtual communication, who takes the time to snail mail a note anymore? By putting together the best of two worlds—materialized emotions and dematerialized logistics—Pixinote is reinventing the category by creating a new physical format for the way data is consumed on people’s phones. It gives a body to Facebook status, tweets and Instagrams. It makes communication tactile and emotional again. In doing so, Pixinote also creates new consumption events: every day is an occasion and a blank canvas for people to be creative. No need to wait for a formal date to find yourself rushing to your favorite convenience store in a search of a “happy-belated-better-late-than-never” card. It’s basically offering a new life for love letters, cheerful cards, friendly notes, or anything “noteworthy” any time, from anywhere.
While brands look for unique ways to connect with their consumers and create vibrant experiences, Pixinote is a great example of what bringing back emotions to the concept of connection can do: it elevates a positive, meaningful, and personal experience by giving us the power to do a little good every day.
Get ready for sprinkles of happiness all over your mailbox!