James Sundstad, VP Branded Environments is speaking at Globalshop 2016.
Wednesday, March 23 @ 10:30am
Room: Islander G
Have you read any retail trend forecasts lately? Let’s face it: many so called “trends” are just the cost of doing business (mobile payments, customization, small-format anybody?). Yes, technology will be a part of retailing this year, just as it was in 2013 or for that matter, 2010. 2016 will most certainly see a continued evolution of what retail is and what it does. For this forecast, James Sundstad will concentrate on physical retail, since he believes that this is where the innovation will—and indeed, must—occur. E-tailers and hybrid-tailers will continue to make transactions easier and safer while adding algorithms that suggest products and services tailored to the individual. Online purchasing will become more intuitive and smarter, connecting you with various electronic devices, apps and, soon, even your refrigerator and closet. Because of this, retail designers will focus on humanizing the in-store experience. The goal is to give consumers a reason to get out of their pajamas and walk into a store. In this session, Sundstad will uncover those not-so-obvious trends that will make a difference in retail of the future.
1. Learn what categories are innovating at retail
2. Learn how to keep consumers at the center
3. Understand how Design and Business converge to cause future trends
4. Leave with real-world examples of trends that are taking shape