The WaWa chain of convenience retail stores is heading for the Sunshine State, and digital signage is helping to pave the way.
According to an announcement from New York City-based CBX, the first of the Wawa, Pa.-based fuel and convenience store operator’s new locations in the Florida market opened July 18 across the street from Sea World, with four more scheduled to open in the Orlando area over the next five weeks. CBX, a creative agency specializing in retail design and operations, designed the new store prototype for the move into Florida, featuring digital signage.
Inside the store, customers will immediately see a red-tiled wall placed front and center, highlighting the center island kitchen, where fresh hoagie rolls will be baked daily. The food preparation area also incorporates a full-service specialty beverage section, where customers can order 20-plus varieties of hot drinks, as well as more than 20 varieties of Smoothies and frozen beverages. Guests can order any specialty drink or sandwich exactly the way they want using Wawa’s touchscreen system, with a series of screens prominently positioned at the kitchen/specialty beverage area’s counters.
The CBX team additionally updated in-store graphics, while Wawa’s digital signage (from Wilmington, Del.-based The Archer Group) highlights the store’s food and beverage offerings in a fun and appetizing way, said CBX Retail Division President Joseph Bona.
“Digital signage and menu displays that allow for better time of day communication of various items will help introduce Wawa’s unique offer to this new audience,” Bona said in the announcement.