Consumers see nearly 4,000 advertisements a day. Does your brand stand out?
Your best chance for meaningful engagement comes from an empathy-first mindset—showing consumers that you understand their needs and are positioned to meet them. Empathy should be a part of every brand strategy and should be used to make every key decision, from product development to packaging to marketing.
But how do you do it?
In an upcoming article in Agile Brands magazine, you’ll hear from seasoned brand experts who will show you how to effectively use data from quantitative and qualitative research to gain the right kind of understanding of your consumer, to create connections, how to bring the consumer into the development process, plus how to shift your innovation mindset from “what do I need to sell” to “what do consumers need,” and “how can we meet it?” How to identify “the little things”, from subtle packaging cues to structural changes that draw people to your brand, and how to find unarticulated consumer needs to be met.
Empathy is more than just understanding consumer needs. It’s about knowing how to pivot a strategy based on shifting consumer mindsets. Marketers have more resources than ever to gain consumer insight on a constant basis, and we’ll teach you how to harness those resources to lead with empathy at every touchpoint. We’ll discuss the role of empathy in designing processes, creating packaging, and developing meaningful content that addresses consumer triggers specifically, as well as philanthropic initiatives that address the needs of humanity.
Sign up to receive this special publication that includes more information about how you can translate consumer learnings to real solutions, using design thinking principles and agile methodology through our brand agency’s proprietary process.
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.