Rick Barrack is the chief creative officer at branding firm CBX, which recently helped Duane Reade do the impossible: execute a redesign to become cool (at least, as much as any drugstore can be cool). Established in 2003, CBX has worked with popular consumer brands ranging from Arby’s to M&M’s to Snapple.
“The dynamics of e-commerce, as it has evolved, created a new shopping behavior. People demand more information. And now, outside of e-commerce, we have to provide that as well.” »
Read More: www.fastcompany.com/person/rick-barrack