New York, NY – October 1, 2010 – CBX, the strategic branding firm, has received two prestigious Pentawards at the fifth annual competition. The Pentawards is the first on-line global awards competition devoted entirely to packaging design.
The awarded projects include:
U by Kotex – Platinum Award, Best in Category (Body-Healthcare) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
Duane Reade DeLish – Silver Award (Food-Distributor’s Own Brands) – The Duane Reade DeLish Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. CBX designed packaging for a new line of premium foods with black and white packaging and featuring fun and edgy New York-themed photography and proprietary artwork of New York City landmarks.
This year’s competition brought in over 800 entries from 39 different countries. An international jury of 12 specialists in packaging design evaluated entries. The Pentawards prize ceremony was held in Shanghai on the 30th of September, at the Belgain-Eu Pavillion at Shanghai Expo 2010.
The designs awarded will be presented January 2011 in Paris at the DesignPack Gallery, the creative space devoted to packaging design, opened under the initiative of the Fabrice Peltier. For more information on the Pentawards, visit http://www.pentawards.org
Related: The Golden Age Of Packaging