Nissan Motor Company expanded its relationship with TBWA Worldwide, part of the Omnicom Group, by naming TBWA as the global marketing agency for the reintroduction of the company’s Datsun brand. Spending has not been determined. Datsun was the original name for the Nissan brand; it is being brought back as a lower-price car line aimed at young, middle-class drivers in fast-growing markets like India, Indonesia and Russia. The worldwide creative and strategic work for Datsun will be led by TBWA Hakuhodo, Tokyo, and TBWA London. TBWA is also the creative agency for the Nissan and Infiniti brands sold by Nissan Motor.
Vonage Holdings, Holmdel, N.J., selected two agencies for assignments that had been handled by agencies owned by the Omnicom Group. Spending was estimated at $150 million. JWT New York, part of WPP, will handle the Vonage creative account, which had been handled by TBWA/Chiat/Day, part of the TBWA Worldwide division of Omnicom. And Horizon Media, New York, will handle the Vonage media account, which had been handled by PHD, part of the Omnicom Media Group division of Omnicom.
Chopin, the Polish vodka owned by Tadeusz J. Dorda, named Clarity Coverdale Fury, Minneapolis, as its worldwide agency of record. Spending has not been determined. Clarity Coverdale helped introduce Chopin in North America in 1997 and was the brand’s agency for eight years; recently, the account had been handled internally.
Deanie Elsner, president for the beverages business at the Kraft Foods Group, Northfield, Ill., was named the company’s first chief marketing officer. The Kraft Foods Group was formed after Kraft Foods spun off its snack foods brands into a stand-alone company, Mondelez International. The Kraft Foods Group sells former Kraft Foods products like Kraft cheeses, Maxwell House coffee and Oscar Mayer meats.
Chris Tussing rejoined DDB Worldwide, New York, part of the Omnicom Group, as global business director, overseeing the agency’s new Reebok account. He had most recently been account managing director at the Chicago office of McGarryBowen, part of the Dentsu Network unit of Dentsu, and earlier in his career was group account director at the DDB West division of DDB, based in San Francisco.
Lori Erdos, business development director for digital at Smithsonian Media, based in the New York office, was named to a new post, publisher for media and business development. Smithsonian Media is part of the Smithsonian Enterprises unit of the Smithsonian Institution.
Peter Arnell, who in 2011 left his agency, the Arnell Group, New York, in a dispute with its parent, the Omnicom Group, has returned to the industry, working on his own on a new campaign for a former Arnell Group client, GNC Holdings. The campaign, carrying the theme “Respect yourself,” is being created by Mr. Arnell and an internal marketing and communications team at GNC, the company said. A lawsuit between Mr. Arnell and Omnicom was settled last year. “We are pleased to once again be working directly with Peter,” Joseph Fortunato, chief executive of GNC, said in a statement.
Parry Branding Group, a brand identity agency for the health and wellness market, was opened in Brooklyn by Vince Parry.
Philabundance, Philadelphia, an organization that specializes in hunger relief, named CBX, New York, a brand agency and retail design consultancy, to design a prototype for Fare & Square, a nonprofit grocery store that is scheduled to open this summer in Chester, Pa. The store will sell staples like produce, dairy and meats at everyday low prices to residents of Chester, which has been identified as a so-called food desert.