CBX to Design a New Scalable Store Prototype to Cross Cultures and Trading Borders
CBX, the brand agency and retail design consultancy based here, has been retained by MOL, the Budapest, Hungary-headquartered oil and gas corporation, operating over 1,700 service stations in 12 central and southeastern European countries, to consult on a number of design and strategic initiatives.
Over the years, MOL Group’s store count has grown through acquisition. As a result, the company consists of a group of branded networks doing business under a number of nameplates. While the company has already developed a design solution to unify its forecourt, pumps and canopy design, CBX was charged with creating a flexible store prototype for MOL’s expansive network of service stations. “We will be working to create a design that respects and reflects the cultures, languages and geographies of MOL Group’s diverse trading area,” said veteran c-store designer Joseph Bona, CBX president of branded environments.
Beyond design and identity, CBX teams will assist MOL in developing criteria for scalability, helping the company determine what size store and product mix are best suited to the demographics of a particular market or locale. In connection with that, the firm will work with MOL to develop an overall c-store offer. This will include food-to-go fare as well as traditional c-store offerings.
“This challenging assignment reflects the global nature of today’s changing c-store industry,” Bona noted. “It’s an exciting take on the future of this market segment. In the end, the store and the offer will reflect the global changes shaping this ever-evolving industry, but still be tailored to meet the needs of local customers.”
“Based on the solid track record of the CBX brand agency, we believe that they are a great partner for us to create best-in-class service stations, delivering excellent and relevant customer offers,” said Lars Höglund, SVP of MOL Group Retail.
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