CBX is proud to announce our new partnership with Paris-based brand strategy and design Agency Lonsdale, in an effort to bolster our global footprint and service clients internationally. While both agencies will remain independently owned and operated, the alliance will allow us to extend our product offerings and further utilize expert talent for a number of projects avec nos amis.
As a full-service independent branding and design agency, Lonsdale partners with brands – corporate, consumer and retail – to define their distinctiveness and build engaging experiences that resonate with their audiences across all touchpoints. Their impressive list of clients includes leading brands such as Nestle, L’Oreal, and Unilever.
“This partnership aligns the complementary services and talents of CBX and Lonsdale to service clients internationally with agility and purpose,” says CBX Managing Partner, Gregg Lipman. “Both CBX and Lonsdale share a relentless focus on being the most effective partners we can be for our clients. Having the ability to choose the best talent for our clients globally enables us to deliver on that promise. All brands benefit from having a global perspective and the influence of different cultures inspires brands and design on a daily basis.”
Executive International Director of Lonsdale, Jocelyne Henri, agrees, adding: “Our alliance with CBX represents the first step in our ambition to formally connect with the best independent branding and design experts around the world, working with agencies recognized for their excellence in their respective geographies.”
With approximately 350 employees across our offices in Minneapolis, New York City, and Paris, the partnership immediately widens our talent pool to provide an array of brand strategy, design, corporate branding, and retail design services throughout various industry segments. During our recent introductory video conference between the agencies it was made clear that CBX and Lonsdale share a similar appreciation for top-notch design and innovative experiences–and perhaps a taste for good French wine as well. In other words, we “hit it off.” With a successful initial collaboration and trips to Paris in the horizon, this friendship already sounds promising. We couldn’t be more excited.