Insight is hosting a retail study tour in conjunction with branding agency, CBX, in New York, 7-8 December 2011.
Insight’s Retail Inspiration Tour is designed to update forward thinking retailers with an insider’s guide to the latest innovations in one of the most vibrant, multi-cultural metropolitan areas in the world.
New York has a population of over 8m time pressured, highly demanding, sophisticated and ‘hard to please’ consumers. To survive in this place, retailers have got to be really good.
As snack food, which bridges the gap between dining in and dining out, continues to build in importance globally, customers are demanding healthier, more exciting options. What works in New York is a good guide to the future elsewhere and Insight’s Inspiration Tour will provide businesses with new ideas and implementable concepts.
Store tours will be in small groups, each hosted by an expert retail consultant. Feedback workshops will ensure attendees gain the insight and understanding required to relate new concepts to their own businesses, claims Insight.
The tours will offer inspiration and an opportunity to experience best practice from brands that are: unique in the fast food category, fresh and inviting and communicate taste and quality.
The Inspiration Tour focuses on the following areas:
Offer: clear communication of offer, healthy cues, indulgent cues
Branding: signage, uniforms
People: sampling opportunities, people who can speak knowledgeably about product portfolio, friendly/approachable, customer intimacy/interaction
Merchandising: presentation, fixtures, lighting
Store design: what is unique, how is it inviting, efficiency