By David K.
So, what do you do with all of your old tees?
Those bottom-drawer dwellers plagued by pilling and unseemly holes (a common alpha male strategy: pockmark as brand mark), their once bold and eye-popping college logos — “Go, Bears!” “Go Tigers!” — fading fast into a worn and de-saturated eek?
The lucky ones re-emerge as kitchen rags, Friday night pajamas, or as go-to-outfit for a Central Park run. But most await the fate of a trailer-wide recycling vat in a musty building basement.
But here’s another idea: how about recycle and restore them for good use?
Hello Rewind, a newly launched social enterprise, is doing just that by taking your old treasured tees, recycling them, and restoring them to a nostalgia-chic laptop sleeve fit for a Mac.
And their ode to “re-branding” innovation goes deeper. They’ll funnel all proceeds into a restoration project of a different kind: the renewal of broken lives from the nearly 17,000 forced into the sex slave trade in New York City. Trained with basic work and survival skills, many of these victims will then take an active hand in the restoring of your old shirts, and their own lives.
It’s ingenious recycling of fabric, profit, and social good.
So the next time you face the heartbreaking dilemma of junking your indispensable ‘86 Mets World Series t-shirt, why not keep it … for keeps?
Recycle the tee, donate to a worthy cause, and go retro with purpose and conscience.
It can do a whole lotta good.
For more information on Hello Rewind, visit www.hellorewind.com.