New York, NY, February 21, 2012 – CBX, the brand agency, received awards for eight recent projects at the 2012 Graphic Design USA’s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.
The awarded projects include:
Duane Reade DeLish (Duane Reade) – CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that delivers a pleasurable shopping experience with plenty of winks along the way.
Milo’s Kitchen (Del Monte) – CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners. The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.
U by Kotex (Kimberly-Clark) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
Natural Balance (Kimberly-Clark) – CBX created a simple and clean design to align with the brand’s personality of “Trusted Protection” and communicate a natural message while distinguishing it from it’s sister brand, U by Kotex. The white background speaks to the purity of the product while a colorful wave element evokes the natural curve of a woman’s body. Simple icons help to communicate the natural elements of the product.
U by Kotex Tween (Kimberly-Clark) – Like it’s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom’s desire for having something specially designed for her daughter and her daughter’s desire for self-expression.
Millstead (Home Depot) – CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.
Prevail (Duane Reade) – As part of Duane Reade’s strategy to provide department store quality products at convenience store prices, CBX helped to develop packaging for a beauty products line exclusive to Duane Reade. Prevail’s simple, yet sophisticated black and white floral pattern connects the line from hand sanitizers to high-end makeup brushes. The packaging helps communicate that all products in the line meet department store quality standards.
DelMonte Fruit Naturals – CBX helped refresh the logo and package design for the Fruit Naturals brand by modernizing and enlarging the fruit visuals for increased appetite appeal. CBX also created a graphic communication device to highlight the benefit that the product is 100% juice.
All entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2012.