New York, NY, January 26, 2010 — CBX, the strategic branding firm, received awards for five recent projects at the 2009 Graphic Design USA’s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.
The awarded projects include:
Splenda Misters (McNeil Nutritionals) – Leveraging the fashion-forward nature of the product, CBX created a designer series of collectible mist canisters for this new, versatile, innovative spray targeted to young women.
Duane Reade Apt. 5 (Duane Reade) – CBX repositioned the private label household products brand with a decidedly New York City apartment living slant and created distinctive packaging with bright colors that pop from the shelf, including toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to compete with Method and other “green brands,” includes cleaning products featuring bright green labels and interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.
Duane Reade DeLish (Duane Reade) – CBX designed packaging for a new line of premium foods with black and white packaging featuring fun, edgy New York-themed photography and proprietary artwork of New York City landmarks.
Duane Reade – DR Brand (Duane Reade) – CBX developed packaging for a line of HBA products formerly found under the Duane Reade label. Bright bands of color delineate the line of products on black and white backgrounds.
Joy of Cooking (Michelina) – CBX helped extend the Joy of Cooking brand to an entire new line of premium meal solutions including entrees, side dishes, vegetables and breads. An elegant white package prominently features the red bulls-eye Joy of Cooking logo while appetizing photography highlights the quality of the food.
All entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2010.
Related: The Golden Age Of Packaging