New York, NY, September 20, 2010 — CBX, the strategic branding firm, received awards for three recent projects at the 2010 American Graphic Design Awards. The American Graphic Design Awards honor outstanding new work of all types across all media
The awarded projects include:
Duane Reade DeLish (Duane Reade) – CBX designed packaging for a new line of premium foods with black and white packaging and featuring fun and edgy New York-themed photography and proprietary artwork of New York City landmarks.
Duane Reade – Skyline (Duane Reade) – The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC’s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.
U by Kotex (Kimberly-Clark) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
Related: The Golden Age Of Packaging