New York, NY, September 16, 2009 – CBX, the strategic branding firm, received awards for eight recent projects at the 2009 American Graphic Design Awards. The American Graphic Design Awards honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.
The awarded projects include:
Scotts Outdoor Defense Citronella Candle (The Scotts Miracle-Gro Company) – CBX developed packaging graphics for the new Scotts insect repellent product.
First Check (Inverness Medical Innovations, LLC) – First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand’s packaging to better reflect its leadership position in the category.
Jerky Treats (Del Monte Foods) – CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.
Timber Wolf (Swedish Match) – CBX developed packaging graphic for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that TW is a premium tobacco product, but is not expensive.
Green Giant (General Mills) – CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.
Snapple (Dr. Pepper Snapple Group) – CBX implemented a full brand redesign reflecting Snapple’s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.
Scotts Miracle-Gro Eco Sense – CBX developed a brand identity and packaging graphics for a more eco-friendly line of products under the Ortho brand umbrella.
Achieve Global – CBX developed a new positioning, logo and visual system for Achieve Global, one of the world’s largest workforce training companies. The new direction for the brand reflects a shift in how people work and the skills needed to excel in the 21st century.
Over 8,000 entries were judged for the competition. Winners receive a Certificate of Excellence and are reproduced in the 350-page hardcover Design Annual in December.
Related: The Golden Age Of Packaging Design