“I’ve got two acoustic guitars in my basement and trust me, that does not make me Eric Clapton.” In his recent op-ed for GDUSA, our Managing Partner Gregg Lipman shared his perspective on how the progress of the internet has influenced the modern creative industry. With more creative tools and platforms—from TikTok and Instagram to Canva and VSCO—available than ever, he asks the question: what separates the amateur from the professional? And what does that mean for us, as a branding agency? Has the commoditization of design decreased its value?
The short answer? No. In our work at CBX, we’re constantly in search of the idea. From brand naming to package design, from private label branding to agile design, we infuse smart strategy into everything we do to register with the hearts and minds of our consumers. Take our corporate identity transformation work with the J.M. Smucker Company… our process involved 17 designers, thinkers, and communicators and months of client interaction and collaboration. So while your nephew can whip you up a logo form his basement office, designers will visualize your brand to life in a manner that reflects an understanding of the “perspective, psychology, and behavioral dynamics of consumers” (Lipman).
In reflection, he concludes that design is not an end results, but the process and means of getting there. While technology will continue to evolve, so too will our craft. Read the full article for what that means for your business and how it may just raise the bar for us design agencies on GDUSA.
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CBX Worldwide, LLC
35 East 21st Street
New York, NY 10010
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.