CBX

The Chop Salad Bar can be seen in this year’s NACS “Ideas 2 Go” program at the NACS Show in Las Vegas on October 9.
NEW YORK – Duane Reade’s newest store, located at 100 Broadway and overlooking the famous “Canyon of Heroes” tickertape parade route, is boasting the chain’s first Upmarket Chop Salad Bar, where customers can create their own customizable salads.

Duane Reade collaborated CBX to create the store-within-a-store (Upmarket) Chop Salad Bar, which capitalizes on the grab-and-go concept for New Yorkers who are looking for a fresh, healthy mealtime option.

“Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,” said Todd Maute, partner at CBX, in a press release. Customers easily locate the salad bar inside the store thanks to a giant LED light box of a spoon, fork and knife that hangs on the wall.

The rest of the store’s design plays into its historic “Canyon of Heroes” location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes who have been showered with streams of confetti in past parades.

The contemporary design also features black laminate cubicle shelving, brushed aluminum lighting troughs and black and white subway tiles. From the store’s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the “Canyon of Heroes” route.

http://www.nacsonline.com/NACS/News/Daily/Pages/ND0910126.aspx