NEW YORK, NY, Sep 06, 2012 (MARKETWIRE via COMTEX) — Capitalizing on the unique nature of its home city, New York’s Duane Reade chain has built its drugstore brand on uniqueness, with a tag line — Uniquely New York since 1960 — that speaks precisely to that point. So it is no surprise that the chain’s newest store, located at 100 Broadway and overlooking the famous “Canyon of Heroes” tickertape parade route, is in a league of its own. Not only does the store’s design speak to its historic site, but this new Duane Reade location also boasts the brand’s first ever Upmarket Chop Salad Bar, where customers can create their own customizable salads.
Duane Reade collaborated with agency partner CBX on the creation of the store-within-a-store (Upmarket) Chop Salad Bar, the newest offering for the chain’s Upmarket brand. The fresh offerings at Upmarket Chop allow customers to customize their own salads in a “grab ‘n go” manner that works conveniently with their hectic lunch hours. “Duane Reade continues to bring value to New York City shoppers, providing everything from pharmacy to fresh food needs,” says Todd Maute, Partner, CBX. CBX helped create a distinctive look for Upmarket Chop, the centerpiece of which is a giant LED light box of a spoon, fork and knife that hangs on the wall of the salad bar.
The rest of the store’s design plays into its historic “Canyon of Heroes” location in an 1896 building that formerly housed the American Surety Company. The design features museum-like plaques on each of the nine columns facing Broadway that give a brief description and image of some of the athletes, presidents and war heroes that have been showered with streams of confetti in past parades. The design is fresh, fun and contemporary, with black laminate cubicle shelving, brushed aluminum lighting troughs, black and white subway tiles, an iconic NY skyline and playful framed phrases in the back wall cubicles. From the store’s second floor, one can look down onto the famous Trinity Church and Cemetery, as well as get a perfect view of the “Canyon of Heroes” route.