New York, NY – February 21, 2012 – CBX, the New York- based brand agency, announced today that the work it completed as Duane Reade’s retail brand partner earned an award in Chain Store Age’s 30th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, the Duane Reade 40 Wall Street location won First Place in the 2011 Drug Store/Convenience Store category.
CBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. “The size (22,000-sq-ft.), and the location gave us the opportunity to provide amenities not typically found in a neighborhood pharmacy,” says Todd Maute, partner, CBX. “The former bank space with its black marble columns and gilded escalators allowed us to creatively design and offer a hair salon, a nail bar and the new UpMarket grocery featuring sushi and smoothie bars.”
A panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2011 Design Competition will be highlighted in the February/March 2012 issue of Chain Store Age.
CBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China. In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX World- wide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shang- hai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.