New York-based CBX has designed a fresh, new prototype store for Wawa Inc.’s Florida-market entry. The seventh of the Wawa, Pa.-based fuel and convenience store operator’s locations in Florida opened in early January. Twenty-five more units are scheduled to debut in the Orlando/Tampa area in 2013.
Wawa’s Florida stores feature a design intended to reflect the language and style associated with Floridian vernacular architecture. Exterior characteristics include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central-Florida building types.
Travelers from the Mid-Atlantic will find Wawa’s familiar “winged” gas canopy, a welcoming, centrally located entry portal, ample up-front parking and the chain’s familiar Canada Goose logo. The new Florida prototype also features expansive windows that provide a clear view to the new interior design.
CBX created a new color and materials palette, emphasizing natural stone, several types of tile, hard rock maple laminate (a creamy white with a reddish tinge) for modular fixtures and shelving, and copper accents. Elements were selected to create a warm, welcoming atmosphere.
A vibrant red-tiled wall highlights the new center-island kitchen. Guests can order using Wawa’s touchscreen system, with screens prominently positioned at the food service/specialty beverage counters.
The coffee and fountain beverage sections feature a backdrop of a warm taupe wall tile. Red drum shades are used over the coffee area to create a “sense of place.”
Wawa’s new Florida prototype is characterized by a spacious, open layout, with high ceilings and abundant natural lighting contributing to the comfortable, inviting space. The store features made-to-order food and beverages, as well as pantry basics and convenience foods for travelers.
As in the coffee/fountain beverage section, red drum shades help create a “sense of place” in the cooler area, located on the opposite side of the store.