Aloha Petroleum, a Honolulu-based gas retailer and convenience store operator, unveiled the first “ground-up” version of a new prototype design for its c-store fuel sites that highlights the chain’s local roots. Designed by New York-based CBX, the 3,000-sq.-ft. store and adjoining gas islands opened in mid-June 2011 in the Kahala suburb of Honolulu.
The new Aloha features references to historical local architecture. From the horizontal wood siding and a modified double-pitched roof evocative of Hawaiian Mission Style-architecture found throughout the islands, the overall design underscores Aloha’s roots as the only local oil fuel marketer and c-store operator on Oahu, Hawaii Island and Maui.
Inside the store, customers will find the stylized “A” from Aloha’s updated logo repeated on green wallpaper that calls attention to food-service areas. Outside, the full logo is found on the façade signage, gas canopy and pumps. The logo’s “A” floats in a field of watery blue accented with green.
Built with an eye toward easy navigation, the cleanly styled store offers generous aisles, while providing optimal food and beverage display. A refrigerated island case, positioned immediately off the entrance, displays a wide variety of fresh-delivered sandwiches, beverages and other chilled offerings.
Freshly prepared foods to-go is an important ingredient in the new Aloha prototype, which recently opened in the Kahala suburb of Honolulu.
Dark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store’s offer is rounded out by a large walk-in-cooler and “beer cave” found along the back wall.
Aloha’s pay point sits opposite the entry along the back wall for increased visibility and to help create an expanded impulse zone. The fixtures’ natural wood tones reinforce the local flavor and heritage of island life. The overall color palette is cool, refreshing and reflective of the islands’ relaxed lifestyle.
Aloha shoppers will find an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights, which contribute to the historic design aesthetic.
Various shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean; the green suggests the lushness of the tropics.