New York, NY– November 11, 2010 – CBX, the strategic branding firm, received the highest recognition at the 40th Annual Creativity International Awards. One of the longest running independent international advertising and graphic design competitions, the Creativity Annual Awards honors superior advertising and graphic design from most every industry.
CBX was awarded a prestigious Platinum Award, in the Health & Beauty Packaging category, for its work on Kimberly-Clark’s U by Kotex. CBX helped redefine the feminine product category by designing a new brand by Kotex featuring tampons, liners and pads targeting 14 – 22- year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
This year’s competition included over one thousand entries from 31 countries, 27 U.S. States and 4 Canadian Provinces. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.