New York, NY– November 9, 2009 – CBX, the strategic branding firm, received awards for five projects at the 39th Creativity Annual Awards. The Creativity Annual Awards honors superior advertising and graphic design from most every industry with judging taking place in 10 divisions and within 10 categories.
The awarded projects include:
First Check (Inverness Medical Innovations, LLC) – Gold Award – First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand’s packaging to better reflect its leadership position in the category.
Snapple (Dr. Pepper Snapple Group) – Honorable Mention – CBX implemented a full brand redesign reflecting Snapple’s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.
Dr. Scholl’s Massaging Gel (Schering-Plough HealthCare Products) – Honorable Mention – CBX implemented a full brand redesign for Dr. Scholl’s Massaging Gel line of products to provide a more contemporary and premium look for these offerings.
Timber Wolf (Swedish Match) – Honorable Mention – CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium, but not expensive tobacco product.
Fruit Chillers Tubes (Del Monte Foods) – Honorable Mention – Leveraging the look and feel from the existing Fruit Chillers cups packaging, CBX created a package that appeals to both kids and moms with exciting graphics that highlighted the product’s unique, fun-to-eat form and health benefits.
This year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.
Related: The Golden Age Of Packaging