New York, NY, June 29, 2010 — CBX, the strategic branding firm, received an Award of Excellence from Communication Arts for the package design of Duane Reade’s Skyline Series. The project will be featured in the magazine’s Design Annual September/October 2010 issue, featuring the Best Design of 2010.
The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC’s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.
Communication Arts Award of Excellence is one of the most-coveted awards in the industry. The awards recognize designers creating posters, brochures, packaging, trademarks, corporate identity, integrated branding, annual reports, catalogs, public service, self-promotion, letterheads and signage and is juried by nine top designers. Past judges have included such luminaries as Saul Bass, Michael Beirut, Lee Clow, Hillman Curtis, Louise Fili, Milton Glaser, Jeff Goodby, Hal Riney, Sam Scali, Paula Scher, Michael Vanderbyl, Lynda Weinman, Fred Woodward and Jeffrey Zeldman.