New York, NY – August 13, 2009 – CBX, the New York-headquartered strategic branding ﬁrm, has appointed Kieran Jason Hackett, 38, to the new position of Senior Vice President, Brand Activation. Jason will work across CBX’s diversiﬁed base of clients to help bring brands to life in the physical environment.
“We are proud to offer our clients exceptional strategies and tactics for increasing consumer engagement and brand preference through environmental, merchandising and interactive design. The depth and breadth of Kieran’s experience will help our clients gain a valuable edge in a very competitive world,” says Gregg Lipman, managing partner, CBX.
Jason comes to CBX from The Rockwell Group, the world-renowned design and architecture ﬁrm, where he held several positions since joining in 2003. Most recently he was Studio Leader, in charge of the ﬁrm’s brand activation capability. Prior to that, he was Managing Director, Studio Red, a multi-disciplinary design studio within The Rockwell Group. During his tenure at The Rockwell Group, Jason worked with such clients as, The Coca-Cola Company, McDonald’s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences across a variety of consumer touch-points. Jason’s experience also includes several years with KPE, the pioneering interactive consultancy, where he was a Senior Strategist.
“With such a dynamic and diverse group of clients, I’m looking forward to contributing my expertise to the rest of the CBX team,” says Hackett.