New York, NY — October 18, 2010 — CBX, the strategic branding firm, received recognition at the annual Design of the Times competition, hosted by Shopper Marketing Expo. The Design of the Times Awards competition recognized the best in-store merchandising campaigns, displays, packaging and promotions that show creativity in the marketplace.
CBX was awarded a prestigious Gold Award for its work with Duane Reade Skyline. The Duane Reade Skyline Series is one of several brands that CBX redesigned for the New York chain of drug stores’ private label portfolio. Leveraging a New York-centric approach, CBX developed artwork using UPC’s in the shape of famous New York landmarks such as The Statue of Liberty, the Brooklyn Bridge and The Empire State Building on a white background.
Silver Awards were presented for U by Kotex (Kimberly-Clark). CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.
Entries were judged by CPG manufacturers and retail executives, based on their ability to command attention, connect with the shopper, convey information and close the sales. The awards reception was held on October 6th, in Chicago, hosted by the cast of Second City and retail star David Plante.