CBX, the brand agency and retail design consultancy headquartered in New York City, received the top Platinum Award in the food category in the 2016 Pentawards packaging design competition for its work on behalf of Man Cave Craft Meats.
Created in January 2007, the Pentawards honor the best packaging designs from around the world. This year’s competition received a total of 1,843 entries from five continents and 54 countries, with awards presented on September 23rd in Shanghai. Entries are grouped into five major markets (beverages, food, body products, luxury goods, and “all other”) and no less than 55 sub-categories, so that each competing design is judged alongside similar creations. The entries are reviewed by an international jury of 12 highly respected designers and packaging design directors from major companies.
The jury selects the winners based on the creative quality and the marketing relevance of the works presented. Winners receive bronze, silver, gold, platinum and diamond awards. Platinum awards are presented to the top entry in the five categories, while the Diamond honor goes to a single “best of show” entry.
CBX assisted the Golden Valley, Minn.-based craft meat brand as it expanded its sales from the local farmers’ market to grocery aisles across the country.
“As Man Cave Meats geared up to reach thousands of new customers, our job was to help the company build its brand identity and create attention-grabbing product packaging,” explains CBX Managing Partner Nancy Brown.
The new packaging created by CBX features black backgrounds, attention-grabbing typography treatments and imagery in an aesthetic approach reminiscent of the world of craft beer.
“This brand is all about distinctive flavor,” Brown says. “We wanted to reinforce this by creating a distinctive package design system that disrupts the shelf and ultimately drives sales.”
Originally published in Package Design Magazine