August 24, 2021
CBX Launches Forge, New Volume Design Offering For CPG Companies, Retailers [Press Release]
Brand design agency CBX has launched a new adaptive, high-volume design offering, Forge, a methodology and team of design experts that create product packaging scaled across thousands of product SKUS and dozens of product categories for retailers and consumer packaged goods (CPG) manufacturers.
The launch of CBX’s Forge service acknowledges that many clients now have complex portfolios with multiple product tiers, segments and pack types. Forge was born out of CBX’s experience with a brand-led, agile approach to adaptive design for more than 50,000 SKUS for retailers and CPG companies such as Sam’s Club, Rite Aid, Duane Reade and Clorox, and includes:
- Thousands of SKUs for Giant Eagle brand spanning all store categories.
- Developing and executing thousands of SKUS for Walgreen’s stores across five brands throughout the center store.
- More than 2,000 SKUS for Duane Reade stores, encompassing multiple categories across five brands and three tiers.
- 137 SKUS for Clorox across 3 tiers and 8 countries globally.
“What sets Forge’s multi-SKU, volume design process apart for CPG companies and retailers,” notes Todd Maute, partner at CBX. “is that we built on the belief that scaling a brand’s package design is not a production process. Rather, Forge embraces a creative process that provides clients with talented designers and project managers trained in agile best practices who ensure across-the-category brand consistency of execution. We believe that ensuring design integrity and creating systems that can flex across structures, tiers, and categories is critical for our client’s success.
“Virtually all package design agencies can offer services across a few dozen product SKUs,” adds Maute. “But with traditional production-driven processes which focuses on file production, it’s easy for brand strategy and design intent to get lost in translation for programs that live in hundreds of SKUS. That’s where Forge’s expertise comes in.”
For more information on CBX’s Forge practice, CPG manufacturers and retailers may contact: Todd Maute at todd@cbx.com or visit: cbx.com/forge.
About CBX:
Based in New York and Minneapolis, the CBX agency provides award-winning brand positioning and product portfolio architecture, identity design and corporate branding, package and private label design, and retail activation services to some of the most beloved brands in the world. Clients including: General Mills, Snapple, Hershey, Kroger, Wawa, Hormel Foods, J.M. Smucker Co, Land O’ Lakes, Clorox, Mott’s, Purina Mills, Rite Aid, Cargill, Church & Dwight, Dairy Farmers of America, Lutron, Merck, Mondelez International, Pepsico Beverages & Food, Proximo Spirits, Kimberly-Clark, Home Depot, Wakefern, Boston Scientific, and The Boston Beer Company have trusted CBX to powerfully, visually connect their brands with the lives of their consumers.
