New York, NY – April 04, 2012 – CBX, a brand agency based in New York City, collaborated with The Scotts Company and a team of agencies to launch the new, revolutionary lawn care product line, the Scotts Snap Spreader System. As part of this launch, the team collaborated on the Snap name, with CBX developing graphics for the product line that includes a spreader and a complete line of lawn care products.
“The educational component of the product was paramount to our solution,” says Rick Barrack, Chief Creative Officer, CBX. “The visual design needed to communicate that this is an integrated lawn care system with key features and benefits – essentially that a beautiful lawn is just a Snap away.”
Once the product name was confirmed, the CBX design team brought it to life with an approachable, contemporary typeface for the Snap logo and then powerfully elevated it by locking it up with the brand logo.
CBX created aspirational graphics and bright colors on each Snap Pac, including a blue sky on the upper half of the bag and vibrant green grass imagery on the lower half to showcase the end benefit. A three-step instructional inset of Snap, Lock and Go illustrates how simple it is for homeowner’s to use the lawn care system. Finally, the close-up circle device depicts the solution to lawn care with the background grass and blue sky representing the end benefit.
The overall visual architecture was designed to accommodate the different formulas and includes a color-coding system for the eight products in the line, including lawn food, weed controls, crabgrass preventer and insect killer.
“The design solution instantly communicates that we are taking the guesswork out of lawn care and making having a beautiful lawn easy for a new generation of users,” says Rich Foster, vice president lawns marketing, The Scotts Company. “Once again, we are offering the simplest, most effective, do-it-yourself solutions from a company that consumers know they can trust.”
CBX (www.cbx.com) is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China. In addition to its New York City headquarters, CBX has an office in Minneapolis, and through the CBX Worldwide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shanghai, London and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.
About The Scotts Company LLC:
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.