New York, NY – February 6, 2012 – CBX, the New York-based brand agency, has appointed two industry veterans to join its new business team as vice presidents.
Andrew Campbell and Dominick Cirigliano will both be responsible for overall business development with new and existing clients. Their primary focus will be on CBX’s core strategic services in corporate identity, consumer branding and retail.
Andrew comes to CBX from Innovations & Development Inc. (IDI), a product and packaging innovations firm, where he led the company’s business development efforts. Among his many clients were LG Electronics, Colgate-Palmolive, Kraft, Calphalon, Reckitt Benckiser, Nuk and Masterbrands. Andrew brings a background rich in design and manufacturing experience to his new role. Prior to IDI, he was one of the first employees at Multimedia Solutions Corporation, an interactive design consultancy. In 1991, he co-founded Enviro-Pak, a recyclable fiber container-manufacturing firm, which he sold in 1995.
Dominick comes to CBX from Brand Engineers, a brand-positioning agency, where he held the position of Director of business development. Prior to that he held similar positions with Dragon Rouge, an international brand design firm, and Brand Institute, an international brand identity consultancy. In these roles, he worked with clients to develop innovative solutions to their brand strategy, nomenclature development and market research needs. With over 10 years of healthcare and consumer-based marketing experience, Dominick has developed relationships with companies such as Pepsi, Unilever, Sanofi-Aventis, Merck, Pfizer, AstraZeneca, Johnson & Johnson and Procter & Gamble.
“Both Andrew and Dominick bring a wealth of experience and a fresh, new perspective to our new business team,” says Gregg S. Lipman, managing partner, CBX. “We look forward to their participation in expanding our new business pipeline and strengthening our position as the brand agency that helps clients gain an edge in a very competitive world.”