Purchasing a car can be a very selective process. Price range, make, model, size, color, trim, GPS, iPod adapter, XM radio, rear-view camera, collision avoidance system, heated seats, etc. It’s all about customizing! While making these decisions, it’s important to know exactly what you want. It’s a big investment and a long-term purchase, but also a representation of your personality and your style. And if you’re interested in purchasing an electric car, well, you’ll also have to think about what sound represents you.
Electric cars have been around for a while now. They’re a great environmentally friendly option, cheaper in the long run and virtually silent while running. But there is one tiny problem with them being silent. It’s a danger to everyone outside of the car, according to the National Highway Traffic Safety Administration. So now it seems that manufacturers will have to include a mechanism that will produce a sound that can be heard when the car approaches.
Without being given a specific sound to use, each car company is being left to it’s own accord to choose a noise for their electric cars, in turn creating a great opportunity for a new form of advertising. Why, just think about the strong association with sounds we have today! The unlocking of an iPhone, the logging-in on Skype, the beeping of subway doors…all easily identified by most people.
Ford has shared with the public 4 different options that are undergoing market testing. Right now they are all very similar, but what if they break out of the typical engine noise. Will Ford Electric be distinguishable from a Nissan Leaf or the GM Volt? Will cars start to be identified by their sound instead of their looks? Will a customer be able to change their car’s sound depending on their mood or preferences, as if it were a ringtone? It’s a whole new arena that’s opened up and will be interesting to learn about as new developments occur.
Here’s a few possibilities:
A little like aliens invading earth right?
Reminds me of a chirping tractor backing up.
Involving the blind in the decision.
In my opinion, they should have some fun with it, while they can!