Cadena Comercial OXXO, the Mexican convenience store chain, has appointed CBX, the New York-based strategic branding and retail design consultant, with a view to expand its foodservice offerings.
OXXO’s menu includes sodas and bakery products. OXXO and CBX will also work together on several operational issues that are related to foodservice. With the middle class growing in Mexico, OXXO reportedly plans to position itself for future growth. Besides foodservice offerings, it will also open more outlets. The company plans to reach 12,000 outlets in the next three years. Last year, OXXO opened over 1000 outlets.
The Monterrey-based convenience store chain, which presently has overt 8,400 convenience stores across Mexico and Latin America, is a completely owned subsidiary of beverage company Femsa. Cadena Comercial OXXO also operates as a nationwide distributor of coca cola products.