Want to know how your brand can avoid commoditization? Here’s the secret: it’s all about creating the right process to get from idea to execution.
Ninety-five percent of C-suite executives know there will continue to be dramatic market disruption in their categories, but only 20% are prepared for it.
In an upcoming article in Agile Brands magazine, we’ll explore common hurdles that have stopped brands from evolving with market demands, including how categories have become commoditized in ways that have left them vulnerable to disruptive D2C brands, the sea of offerings brought to consumers by e-commerce, the premiumization and expansion of private label brands, and the chaotic internal processes that create barriers to brand innovation within an organization. We’ll teach you how to overcome the hurdles with a process that uses agile design principles to move ideas from concept to real-world product or service in record time. This process uses our brand agency’s proprietary methodology to bring cross-functional experts together to gain new perspectives, build ideas, and make decisions quickly through a system that’s highly disciplined. We can help you think, act, and create like a start-up.
Sign up to receive this special publication that includes more information on how to improve your competitive edge and speed-to-market imperatives through an optimized process.
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New York, Miami, Austin, London
Expertise: Building digital and social experiences
Digital, Media, Video, CRM, Data & Analytics, and E-Commerce
Expertise: Building engaging omni-channel experiences via branding and design
Strategy, Innovation, Branding, Shopper Marketing
Beijing, Ho Chi Minh City, London, Melbourne, Shanghai, Singapore, Sydney
Expertise: Simple, effective strategy and design experience
Brand Evolution, Innovation, Packaging Design, Digital
This tight network of independent agencies helps support our clients with full-service international services:
Together, the sister agencies, DX, Lonsdale, and Cowan, share the same high standards of excellence, a client-centric philosophy, and are dedicated to one another as partners in providing our clients with the best possible strategic and creative thinking.